Reebok’s EasyTone shoes were an instant success with consumers when they were launched in the US in 2009. But the product’s popularity has now made the brand the target of legal allegations.

Massachusetts consumer Sandra Altieri has made a formal complaint to a US court regarding the effectiveness of EasyTone shoes. She claims that because of Reebok’s extensive marketing campaign, she paid a premium for EasyTone shoes when compared to other footwear.

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