At a Puma event on April 13 to launch a new element of the brand’s sustainability strategy, the sportswear brand’s CEO, Jochen Zeitz, spoke frankly to leatherbiz.com about the impact anti-dumping has had on the company.

“When anti-dumping goes away, we’ll be able to increase our use of recycled material,” Mr Zeitz. “This is about the extra money the anti-dumping measures are costing us. When we don’t have that extra expense any more we will be able to invest more in new projects. It’s costing us money. It’s useless and it takes up resources. When it ends, we’ll have more resources to invest. 

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