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Timberland chief admires marketing spin of athletic brands

18/03/2010

The chief executive of outdoor footwear and clothing brand Timberland, Jeffrey Swartz, has said that the cultural phenomenon of athletic shoes will remain in the market for a long time and that he has learned a great deal from years of competing with athletic brands.In an interview with UK-based newspaper The Guardian, Mr Swartz said: "There's a...

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