News

Bata's boot boost in Kenya

09/07/2009

A re-working of an old design is working wonders for footwear brand Bata in Africa. Three weeks ago, Bata released 300 fresh pairs of Hair On, a variant of the Safari Boot, into the market to test the waters. The original version of the loose-fitting indigenous shoe with a rough finish came out in 1966 and still sells well in a number of...

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