Greeper makes debut at GDS
According to the company’s founder, Peter Greedy, Greepers laces are the world’s first ever shoelaces that can never come undone, although other brands, such as Xtenex can make similar claims. Mr Greedy says that the lace system can be used by anyone, but could particularly appeal to young children and older people, as well as those with certain disabilities.
UK-based innovative shoelace brand Greepers appeared at GDS, which ran March 13-15 in Dusseldorf, for the very first time this year. The company, which was launched in July 2008, is looking to raise its profile in Europe.