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SSIA announces first shoe shine competition

The Shoe Service Institute of America (SSIA) will be hosting its first North American Shine-Off, a shoe shining competition to be held during the organisation’s 2020 convention this summer. 

To enter, participants must submit photographs of shined shoes (using no shine stands or machines) by the March 15 deadline. Ten semi-finalists will be invited to compete live on July 11 at SSIA's 116th Annual Convention in Chicago. More information is available at 

For the live competition, SSIA will provide a pair of unshined men's dress shoes and polish from a supplier member. Finalists will bring the rag/shine cloth of their choice and a water dispenser if they prefer one.

Image: Submissions should include images like this example from the SSIA.

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