Privacy Policy
World
Trades Publishing Ltd
Privacy
Policy
This
Privacy Policy describes how your personal information is collected,
used and shared when you visit or make a purchase from
www.footwearbiz.com (the “Site”).
PERSONAL
INFORMATION WE COLLECT
When
you visit the Site, we automatically collect certain information
about your device, including information about your web browser, IP
address, time zone, and some of the cookies that are installed on
your device. Additionally, as you browse the Site, we collect
information about the individual web pages or products that you view,
what websites or search terms referred you to the Site, and
information about how you interact with the Site. We refer to this
automatically-collected information as “Device Information.”
We
collect Device Information using the following technologies:
-
“Cookies”
are data files that are placed on your device or computer and often
include an anonymous unique identifier. For more information about
cookies, and how to disable cookies, visit
http://www.allaboutcookies.org.
-
“Log
files” track actions occurring on the Site, and collect data
including your IP address, browser type, Internet service provider,
referring/exit pages, and date/time stamps.
-
“Web
beacons,” “tags,” and “pixels” are electronic files used
to record information about how you browse the Site.
Additionally
when you make a purchase or attempt to make a purchase through the
Site, we collect certain information from you, including your name,
billing address, shipping address, payment information (including
credit card numbers using Worldpay), email address, and phone number.
We refer to this information as “Order Information.”
When
we talk about “Personal Information” in this Privacy Policy, we
are talking both about Device Information and Order Information.
HOW
DO WE USE YOUR PERSONAL INFORMATION?
We
use the Order Information that we collect generally to fulfill any
orders placed through the Site (including processing your payment
information, arranging for shipping, and providing you with invoices
and/or order confirmations). Additionally, we use this Order
Information to:
Communicate
with you;
Screen
our orders for potential risk or fraud; and
When
in line with the preferences you have shared with us, provide you
with information or advertising relating to our products or services.
We
use the Device Information that we collect to help us screen for
potential risk and fraud (in particular, your IP address), and more
generally to improve and optimize our Site (for example, by
generating analytics about how our customers browse and interact with
the Site, and to assess the success of our marketing and advertising
campaigns).
SHARING
YOUR PERSONAL INFORMATION
We
share your Personal Information with third parties to help us use
your Personal Information, as described above. For example, we use
Shopify to power our online store--you can read more about how
Shopify uses your Personal Information here:
https://www.shopify.com/legal/privacy. We also use Google Analytics
to help us understand how our customers use the Site--you can read
more about how Google uses your Personal Information here:
https://www.google.com/intl/en/policies/privacy/.
You
can also opt-out of Google Analytics here:
https://tools.google.com/dlpage/gaoptout.
Finally,
we may also share your Personal Information to comply with applicable
laws and regulations, to respond to a subpoena, search warrant or
other lawful request for information we receive, or to otherwise
protect our rights.
BEHAVIOURAL
ADVERTISING
As
described above, we use your Personal Information to provide you with
targeted advertisements or marketing communications we believe may be
of interest to you. For more information about how targeted
advertising works, you can visit the Network Advertising Initiative’s
(“NAI”) educational page at
http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You
can opt out of targeted advertising by:
[[
INCLUDE
OPT-OUT LINKS FROM WHICHEVER SERVICES BEING USED.
COMMON
LINKS INCLUDE:
FACEBOOK
- https://www.facebook.com/settings/?tab=ads
GOOGLE
- https://www.google.com/settings/ads/anonymous
BING
-
https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
]]
Additionally,
you can opt out of some of these services by visiting the Digital
Advertising Alliance’s opt-out portal at:
http://optout.aboutads.info/.
DO
NOT TRACK
Please
note that we do not alter our Site’s data collection and use
practices when we see a Do Not Track signal from your browser.
YOUR
RIGHTS
If
you are a European resident, you have the right to access personal
information we hold about you and to ask that your personal
information be corrected, updated, or deleted. If you would like to
exercise this right, please contact us through the contact
information below.
Additionally,
if you are a European resident we note that we are processing your
information in order to fulfill contracts we might have with you (for
example if you make an order through the Site), or otherwise to
pursue our legitimate business interests listed above. Additionally,
please note that your information will be transferred outside of
Europe, including to Canada and the United States.
DATA
RETENTION
When
you place an order through the Site, we will maintain your Order
Information for our records unless and until you ask us to delete
this information.
MINORS
The
Site is not intended for individuals under the age of 18.
CHANGES
We
may update this privacy policy from time to time in order to reflect,
for example, changes to our practices or for other operational, legal
or regulatory reasons.
CONTACT
US
For
more information about our privacy practices, if you have questions,
or if you would like to make a complaint, please contact us by e-mail
at john@worldtrades.co.uk or by mail using the details provided
below:
World
Trades Publishing Ltd.,
36
Crosby Road North,
Crosby,
Liverpool,
L22
4QQ,
United Kingdom