New survey reveals top selling outdoor brands

05/03/2009


Part two of the 2008 SNEWS Outdoor Retailer Survey summary reveals which outdoor brands had the top market share in the US last year across a number of categories.

When it came to shoes, the top-selling men's footwear brand was Merrell (27%) and the top-selling women's footwear brand (24%) in 2008.

Smartwool was the top-selling sock brand according to an impressive 80.5% share of the votes and Patagonia was the top-selling underwear brand (39%).


According to the specialty outdoor retailers questioned, Cascade Designs (8%) was the top-selling accessory brand and Osprey (37.5%) was the top-selling pack brand in 2008. They claimed MSR (14%) was the top-selling tent brand and Mountain Hardwear (17%) was the top-selling sleeping bag brand.

Retailers said that The North Face was the top-selling men's technical outerwear brand (42%) and the top-selling women's technical outerwear brand (52.5%). The North Face was also the top-selling men's sportswear brand (52.5%) in 2008, while Patagonia was the top-selling women's sportswear brand (18%).