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Record sales for Puma

19/02/2009
Sports brand Puma has released its results for last year. Pointing out that a number of major sports competitions too place in 2008, Puma said it felt it had been successful in capitalising on these events and that it continued to strengthen its position as “a desirable, sportslifestyle brand”.

Despite the decline in consumer spending, the company succeeded in posting new record sales. Currency-adjusted, global brand sales rose by 2.9% to almost €2.8 billion. Operating profit before special items totalled €350.4 million or 13.9% of sales, compared to 15.7% in the previous year. The drop from the previous year’s level was because of the difficult market environment, particularly in the fourth quarter, Puma said.

Footwear sales grew currency-neutral by 6.3% to €1.4 billion. In particular, the teamsport, running and lifestyle units contributed to this performance.

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