MBT launches concept store at Harrods
15/01/2009
Physiological footwear brand Masai Barefoot Techology (MBT) has opened its first concept store in the UK, in London’s exclusive department store Harrods.
The brand's entire range of women and men’s athletic, professional and casual styles is now available there, with MBT staff helping customers choose and understand the special shoes. Now on sale in 30 countries, the patented MBT technology means shoes in the range enable and encourage the body to stand and walk in the way nature intended.
UK managing director, Monika Hudson, said on announcing the new development: “As one of the top-selling brands in the sports department, we are very pleased to increase our successful engagement with London’s premier retail store. The launch of our first UK concept store marks a significant milestone for MBT.”
Marigay McKee, fashion and beauty director at Harrods, said: “Our customers seek the latest sports technology and Harrods has a worldwide reputation for innovation. We have recognised the demand for this high-tech footwear.”
Share this story:
