Geox signs new China deal
Geox has signed a strategic partnership deal with China-based shoe retailer Belle International, which will exclusively distribute Geox shoes in the country.
Through the new partnership, 200 Geox point of sales are expected to be up and running in China by 2010.
According to Geox, “China is a very attractive market with its continuous development, growing economy and increasing consumption power, where more customers look for stylist and quality products.”
Belle international executive director, Yu Ming Fang, said: “People are becoming more demanding on the technological and health aspect of shoes due to the rising living standard. There is great potential for the development of the leisure segment in the shoes market.
"Its [Geox’s] creative and outstanding breathable technology provides perfect care to our feet and thus leads a healthy life.”
