England cricketer Flintoff signs for Puma - footwearbiz: Leading site

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England cricketer Flintoff signs for Puma

02/12/2008

Sports footwear and apparel brand Puma has announced that former England cricket captain and current international Andrew (Freddie) Flintoff has joined its list of sponsored athletes.

The all-rounder will play in Puma footwear, using the brand’s cricket equipment, as well as wearing its sportslifestyle ranges off the pitch.

Commenting on the four-year deal, Andrew Flintoff said: “As a brand, Puma goes beyond the performance needs of cricketers. The company addresses design and individualism in a way that perfectly meets my interests and expectations.”

Richard Callaway, head of sport at Puma UK, commented: “Be it on or off the cricket pitch, there is no doubt that Freddie completely embodies the brand through his passion, style and individualism. We revolutionised the game of cricket with a new way of looking at product. Dynamic players such as Adam Gilchrist (Australia), Brendon McCullum (New Zealand) and Andrew Flintoff demand ever higher levels of performance, modern designs, innovative thinking and new technology. We are confident that this will be a successful and exciting partnership for both parties.”

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