Soho store for Via Spiga
20/11/2008
Brown Shoe Company has opened a flagship store in Manhattan's Soho neighborhood for its Via Spiga brand.
Named after one of the streets that form Milan's fashion Quadrilatero, Via Spiga stocks high-end women's and men's shoes, and leathergoods.
The new Soho store will have the distinction of offering shoppers a new collection for spring 2009 from Brooklyn-based designers Lisa Mayock and Sophie Buhai, who use the brand name Vena Cava. The Vena Cava for Via Spiga debuted at Vena Cava's spring 2009 runway presentation during New York Fashion Week in September, and will be available for purchase in limited quantities at the Soho store beginning in February.
Consumers will also find the Vena Cava for Via Spiga collection in February at ViaSpiga.com, the brand's new e-commerce site. Lisa Mayock and Sophie Buhai were special guests at the store's opening on November 19.
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