New CEO at Taryn Rose
18/11/2008
California-based footwear brand Taryn Rose International has named former lululemon athletica chief executive Robert Meers as its new CEO.
Mr Meers, who joined lululemon in 2005, was instrumental in establishing the strategic platform for the brand and its growth throughout North America and internationally. He assembled the senior management team and, under his leadership, led the company through its initial public offering in July 2007.
He has extensive experience in the footwear industry having worked for Reebok International for 15 years, and was formerly the president and chief executive of Reebok.
On announcing his latest move, he said: “I have admired the vision that Dr Taryn Rose brought to this company and believe that it is a gem that is yet to reach its full potential. Aside from positioning the brand strongly in the United States, I look forward to rapid growth internationally.”
Robert Meers and his wife Miriam Kelly have also made an investment in the company and will manage as a team. Dr Kelly will work closely with the current managers of many of the departments and use her expertise in clinical psychology to the human resources, training and recruiting areas. She commented: “I intend to bring a woman’s touch to the product direction, merchandising and marketing and help grow the loyal following that has made Taryn Rose footwear so successful these past 10 years.”
Taryn Rose International launched as a line of luxury, fashionable, functional shoes in 1998, the brainchild of orthopedic surgeon, Dr Taryn Rose. The shoes are handmade in Italy by artisans. Each shoe is built on an asymmetrical form, allowing for full arch support, decreasing fatigue and gives stability to the ankles. The shoes contain a generous cushion of Poron, which offers shock absorption.
The company has four boutiques in Beverly Hills, New York City, Las Vegas and San Jose, and also distributes its shoes at department stores including Neiman Marcus, Saks Fifth Avenue, Nordstrom, Bloomingdales, Lord & Taylor, Macys, Harrods London, Zappos.com, Endless.com as well Tarynrose.com.
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