HITEC launches hydrophobic boots - footwearbiz: Leading site for globa

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HITEC launches hydrophobic boots

01/09/2008
UK footwear brand HI-TEC is claiming to have launched the world’s first hydrophobic boot with the unveiling of the revolutionary ion-mask technology in its footwear.

The global launch of the footwear took place at an event at the London Aquarium on August 27. Simon Bonham, HI-TEC Group Head of Marketing said: “HI-TEC discovered the potential of ion-mask 18 months ago when approached by creators of the technology P2i Ltd. Both teams have been working together tirelessly in the creation of a brand new page in the history books for nanotechnology enhanced footwear. HI-TEC is absolutely delighted and truly excited to be the first brand in the world to bring this incredible technology to the attention of the global consumer.”




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