Nike Sportswear to open first SoHo store
The first Nike Sportswear retail store is to open on August 22 in SoHo, New York City, offering access to premium products and a new customisation experience called Nike Sportswear Bespoke, where consumers can work with Nike designers to customise premium Nike Sportswear footwear.
"The NSW collection is steeped in Nike's sports heritage and remixed with cutting edge engineering, craftsmanship, and modern design," said Dermott Cleary, vice president, Nike Sportswear. "We're putting the best of our entire collection under one roof, in New York City, so consumers from all over the world can access it."
The store will feature product exclusives including: the Flywire Windrunner; Air Max 90 Flywire; and the 21 Mercer Nike LunaRacer. It will also offer limited quantities of other Nike Sportswear product exclusives for footwear and apparel, including made-to-order Air Force 1 Low Lux, a NSW collection Patchwork M65 jacket and a Nike Sportswear 21 Mercer Tee collection.
