Terrasoles wins award at WSA Show - footwearbiz: Leading site for glob

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Terrasoles wins award at WSA Show

19/08/2008

Comfort footwear provider Terrasoles‘ has been awarded for its show booth at the World Shoe Association Show in Las Vegas.

Its brand presentation at the shoe and accessories event was selected as the most innovative booth design from more than 1,600 participants. Criteria for judging included creativity, space planning, booth layout, inventive use of materials, use of lighting, audio-visual, presentation of new products, graphic support of brand image and point-of-purchase product merchandising.

Playing off of the Terrasoles’ tag ‚the footwear designed with the Earth in mind‘, the booth was largely made from recycled, recyclable and environmentally friendly materials.

Accepting the award, brand president, Jerry Hemphill, said: “We are honoured that our work has been singled out. At Terrasoles, we are using great product design, the latest comfort technology and many environmentally friendly elements to create innovative footwear products that fill a unique need in the marketplace.

“We took those same concepts and translated them into an attractive, user friendly trade show booth that helps us tell the Terrasoles story of brand authenticity, environmental awareness and comfort.”

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