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Reebok behind Monopoly shoes

11/08/2008
Reebok and Hasbro are to introduce a new Monopoly-inspired footwear collection later this month. Coinciding with the release of Hasbro’s Monopoly Here & Now board game, the new footwear collection designed by Reebok will feature a variety of different styles for toddlers, children‘s and adults.

The line is inspired by well-known game pieces such as dice, Chance and Community Chest cards, houses and hotels, and Monopoly money, which are used for the laces, prints and colours of the shoes.

The first models to launch will pay tribute to the board itself. It will include the Reverse Jam designs and will be available for toddler sizes and for men’s sizes.

A second wave will launch in November, consisting of designs dedicated to the icons of the board. The Reverse Jam design of the Community Chest, hotels, houses and Chance will be available in toddler and men’s sizes. The women’s Courtee design featuring the luxury houses and hotels will be available in both a mid and low cut.

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