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Simmons, Kellwood and Madden join forces

07/08/2008

Kimora Lee Simmons' KLSI and Phat Fashions, a Kellwood Company, have signed a new licensing agreement with fashion footwear and accessories designer Steven Madden, Ltd. to design, manufacture, market and distribute footwear and accessories for the Fabulosity brand.

Under the creative direction of Kimora Lee Simmons, the collection will consist of young women's footwear, handbags, belts, small leather goods, and cosmetic bags. It will be distributed exclusively to JC Penney retail stores beginning in early 2009.

Kimora Lee Simmons is president of Baby Phat and creative director of Phat Fashions' Baby Phat, Phat Farm and KLS Collection brands.


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