Emerging markets boost adidas revenues - footwearbiz: Leading site for

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Emerging markets boost adidas revenues

05/08/2008
Group revenues rose 14% on a currency-neutral basis at adidas in the second quarter.  All brand segments contributed to this development with currency-neutral sales increasing 19% at adidas, 2% at Reebok and 6% at TaylorMade-adidas Golf. In euro terms, group revenues grew 5% to €2.521 billion compared with €2.4 billion in the second quarter of 2007.

For the first six months of 2008, group revenues increased 12% on a currency-neutral basis, driven by double-digit sales growth in the adidas and TaylorMade-adidas Golf segments. The adidas segment grew 16%, the Reebok segment dropped 2% and TaylorMade-adidas Golf sales rose 11%. Group revenues grew 4% in euro terms to €5.1 billion compared with €4.9 billion in the first half of 2007.

First half group sales grew at double-digit rates in all regions except North America, where revenues declined by 8%. Sales in Europe grew 16%, sales in Asia increased by 25% and sales in Latin America rose 29%.

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