New fashion lifestyle footwear from Nine West and New Balance
29/07/2008
Nine West Group, a division of Jones Apparel Group, Inc., and New Balance are to license, create and distribute a fashion-lifestyle footwear collection that brings together New Balance's performance and materials technology with Nine West's fashion influence. Terms of the agreement were not disclosed.
The initial collection will offer active footwear with performance technology, and will be available in a limited distribution for spring 2009. The collection will be designed in partnership with Fred Allard, Nine West creative director, and Savania Davies-Keiller and Roberto Crivello, New Balance creative directors.
Manufacturing and production for the collection will be split between the companies: New Balance will be responsible for the material direction and insole technology while Nine West will be responsible for soft-tech styling and trend-right colour.
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