Exclusive Brands acquires Wenger licence
23/07/2008
Exclusive Brands has acquired the exclusive worldwide license to the Wenger footwear brand, including all Wenger shoes, socks and hosiery for men, women and children. The inaugural Wenger Footwear line will be formally launched in August during the Outdoor Retailer Tradeshow in Salt Lake City.
Two
footwear lines will be produced, The Alps Collection and the
Lifestyle/Crossover Collection. These shoes are highly functional,
featuring models with soles that harden in cold weather and soften in
hot weather for better traction.
Exclusive Brands will be
responsible for all aspects of the brand including product design and
development, manufacturing, global marketing and distribution for
Switzerland-based Wenger SA, maker of the Swiss Army Knife. Founded in
1893, Wenger is now in its fifth generation of family ownership and
management.
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