Exclusive area at WSA show doubles in size
12/06/2008
The organisers of the WSA footwear exhibition in Las Vegas have announced that the show’s exclusive area for cutting-edge fashion brands, The Box, a new idea at the February edition of the exhibition, will be twice as big at the next event from July 28–30.
“Today, more than in recent years, special products, unique styling, and the new value equation plus compelling merchandise have become more important for consumers,” said Marshal Cohen, chief industry analyst at retail research firm the NPD Group. “Utilising showcases like The Box to create a more unique product mix for today's consumer—a consumer that at all levels, has become more discriminating—makes perfect sense.”
The Box will feature Velvet Angels, Sergio Tomani, Gwyneth, Boutique 9, Sacha London, Dulce, Nina, GogoGear, Anouk, Neuaura, Kowalski, Manas Spa, Kathryn Amberleigh, Charles David and Peta Martin at the upcoming show.
"The Box is all about creating a fabulous opportunity at the WSA show to put the spotlight on Boutique 9, as a unique brand within Nine West Footwear Corporation,” said Terry Callahan, VP of Sales for Boutique 9.
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