Product launches planned at Materials at WSA
23/05/2008
Following the successful launch of the Materials at WSA in February 2008, the next edition of the footwear exhibition, in Las Vegas, 27–29 July 2008, will also include this feature.
Innovative materials, components and manufacturing and sourcing options available to the footwear and accessories industry will be on display. Leading names and niche up-and-coming suppliers will launch (in the US at least) new materials, techniques and applications for all sectors of the footwear supply chain.
Daewoo, who has chosen Materials at WSA at which to launch its 1.0mm coated microfibre for athletic and casual shoes, while Swarovski will be presenting its ‘Crystal loves Leather’ application, the new method of applying crystals onto the finest quality smooth leather. Demonstrations of the various application techniques will be also held at the show.
With the exhibition making a strong standpoint on ‘green’ products and processes, many companies will be exhibiting new or improved eco-friendly lines. Bio-Tec Environmental LLC will be at the event for the first time and will be using it as a platform to launch its new green product, Bio-Batch.
Hansin Korea plans to unveil its new natural fabrics—Bambix and Silvix— as well as showing its multi-functional insole and ventilated EVA sponge. Bambix is an ambitious fabric, which is made of natural Bamboo, which has an anti-odour, anti fungal, anti-microbial function, as well as the emitting negative ions, while Silvix is nano-silver fabric, provided by Samsung Cooperation.
Courtney Harold, show director of Materials at WSA said on announcing these developments: “We have created a marketplace for the most innovative and cutting-edge products to be launched into the US footwear, handbag and accessory industry. The show offers design, development and sourcing professionals the opportunity to meet with important suppliers from every key category, many of which do not show at any other event in the US.”
Taking the event beyond the show floor and creating the industry’s top intellectual forum in the US, the Materials Expo will host a number specially developed educational workshops, as well as a cutting-edge trend forecast arena.
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