Sweeney goes green
21/05/2008
High-end footwear brand Oliver Sweeney is gearing up to show its greener side by launching a shoe amnesty programme in association with an organisation called Green World Recycling to raise funds for the developing world.
From June 1, Oliver Sweeney is calling for customers to donate any brand of used shoes which will then be re-sold to raise money for environmental and sustainable projects.
The programme will be rolled out initially at the Oliver Sweeney standalone stores located in London and Leeds with the aim of helping reduce waste created by the current throw-away culture in fashion and in return improve the livelihood of communities in Africa, South America and India.
Oliver Sweeney will act as a collection point for Green World Recycling, which will take the donated shoes back to one of their 600 clothing banks. The shoes will then be sold across Europe.
Marketing manager, Charley Sowden, said: “We will be welcoming all shoes to be dropped off at our stores. We are really proud to be offering some help to communities in need by reinforcing the recycling mentality and improving impoverished areas directly.”
Running alongside the shoe amnesty, Oliver Sweeney will be offering customers who donate any shoes a 10% discount off of the brand's latest collection.
Share this story:
