New head of marketing at Famous Footwear
19/05/2008
Famous Footwear has appointed Willie Smith as senior vice-president of marketing for the 1,100-store footwear chain, which is owned by Brown Shoe, New York.
In his role, Mr Smith—who was previously chief marketing officer for athletic footwear at the Steve & Barry’s chain—will be in charge of strategic development of the brand.
Joe Wood, president of Brown Shoe’s retail division and of Famous Footwear, said in a statement: “Will Smith brings a proven track record of success in marketing footwear brands, and a keen understanding of the shoppers Famous Footwear serves. We believe this addition to our team will foster an even stronger customer connection.”
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