New concept store
06/05/2008
Nike has opened a new concept store with sports footwear and apparel retailer The Finish Line. The store is under The Finish Line’s brand name and is located at the Chandler Fashion Center near Phoenix, Arizona. The companies have said the new store will focus on young athletes and customer service.
The increased emphasis on customer service will include in-store demonstrations. It will feature an exclusive assortment of Nike footwear and apparel.
Nike said it felt the initiative would help it connect to the local running community.
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