New drive for Spanish industry
23/04/2008
The Spanish Footwear Industries Federation (FICE) has launched a new campaign to boost the image of shoes from Spain on the international market.
The organisation says it will focus on innovation and technology as the main attractions of the products it promotes.
It will launch a promotional exhibition called 'More Than A Shoe' in Madrid in June aimed at making Spanish consumers proud of shoes produced domestically. It will then take the presentation round a range of cities.
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