Norma Kamali teams up with Wal-Mart
Well known fashion designer Norma Kamali is to team up with giant retailer Wal-Mart to create a range of products including women’s and children’s footwear and clothing, as well as accessories and home goods, through a multi-year agreement completed through licensor and brand management company Cherokee Inc.
Commenting on the new deal, Norma Kamali said: “My life dream has been to promote self esteem for women and wellness for the entire family. Now I have the opportunity with Wal-Mart to create products that combine my design experiences with great value and innovative ideas to fulfil this dream. Through the Wal-Mart stores and website I can reach more people and affect more lives than in any other venue.”
Robert Margolis, chairman and chief executive of Cherokee added: “This landmark deal combines the talent and experience of Norma Kamali with Wal-Mart’s reach and vision. We believe this partnership will deliver extraordinary results and will far surpass any third-party partnerships we have facilitated to date.”
