Heelys rolls out extended line
Having already established its wheeled footwear on markets around the globe, Heelys Inc. is rolling out new models to update and extend its existing line, including 13 new styles with 29 new colour combinations.
“With our back-to-school 2008 line we wanted to expand our wheeled footwear in order to embrace the diversity among youth’s style, activities and personalities,” said Don Carroll, senior vice president, Marketing. “We have styles that will appeal to a wide variety of interests from those that just want the latest fashion to our skaters that want to get out on the street and show off their latest tricks.”
The new styles include the “Ninja”, which offers a “Mega” wheel in a low-profile skate shoe, and the “Pro Series” and the ”Five O”, which allow for more difficult street and skate park tricks.
