Having announced the signing of a master franchise agreement in Sweden last week (see www.footwearbiz.com February 22), athletic footwear retailer The Athlete's Foot (TAF) is now planning to make its mark in the expanding Middle East market with the opening of its first retail outlet in Qatar. It is the company’s 33^rd store in the region.

"Providing franchisees with best-in-class marketing and operational resources builds brand loyalty and encourages multi-unit investment, which, in turn, helps our franchisees bring the TAF brand experience to consumers in local communities around the world," said Robert D'Loren, president and chief executive of NexCen Brands, TAF’s parent company.

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