Nike teams up with FFF
Nike has further stepped up its presence in the soccer market with the signing of a new partnership with the French Football Federation (FFF). Starting on January 1, 2011, the American company, which recently acquired the UK soccer brand Umbro, will become the official equipment supplier to the country’s national soccer team. Although no specific terms of the deal were disclosed, Nike did reveal that it will supply equipment to the FFF until the end of the 2017/2018 soccer season.
"We're very excited to partner with the French team, one of the world's premier teams with a rich heritage and outstanding record on the global and European stage. We're committed to supporting and advancing French football at all levels from the national squad to youth football," said Charles Denson, president of Nike brand. "It's a great day for Nike football and a perfect match for our brand. This partnership will solidify Nike's leadership in football, as we continue delivering industry leading innovations on the pitch and create competitive distance with our next phase of growth."
