The Athlete's Foot signs master franchise agreement
Athletic footwear retailer The Athlete's Foot (TAF) is to expand its presence in Sweden with the signing a master franchise agreement with domestic company TAF Sweden AB. Having opened the first TAF store in the Scandinavian country last July, the ten-year agreement, signed with TAF’s parent company NexCen Brands, Inc., will see a minimum of ten stores open.
"The opening of The Athlete's Foot in Sweden represents the power of the TAF brand on a global scale," said Robert D'Loren, president and chief executive of NexCen. "This master franchise agreement speaks to the type of relationships we plan to build around the world. The developers are community entrepreneurs who have already invested locally in Malmo with great success, and are now a part of our team helping to grow the brand in new markets."
