Steve Madden takes a Pure approach
Having enjoyed a successful first season in the UK, American footwear and accessories company Steve Madden is hoping to cement its position in the British market by exhibiting at Pure in London (February 10-12) for the first time, where it unveiled its autumn/winter collection.
The collection, which includes signature styles with catwalk inspired pieces, as well as the return of some styles such as Elektrik, Sweetie and Cassita from last season, covers a range of different footwear from muted metallic peep toe booties and graphite satin pleated courts through animal printed platforms and faux snakeskin stilettos to biker boots.
'We are thrilled at the reaction to the brand from the press, retailers, etailers and the general public. The blend of catwalk trends mixed with Steve Madden's Bronx handwriting makes the brand significantly stand out from the rest of the styles that are on the UK high street,” commented Denise Parram UK sales manager for the company.
