New head steps in at ECCO Golf
Danish footwear manufacturer ECCO has named Michael Waack as head of its Global Golf division.
Based at the company’s headquarters in Tønder, Denmark, in his new role Mr Waack will be responsible for overseeing the continued expansion of the brand’s golf shoes in existing markets and developing sales networks in new territories. He will also work with the brand’s international tour, branding, marketing and product development teams.
Having previously spent six years as sales manager for Germany Austria and Switzerland at the company, during his career he has also worked as German sales manager for Cross Sportswear and was owner/operator of a luxury car dealership for some 23 years.
Commenting on his new role, Mr Waack said: “My goal is to continue the ECCO philosophy of becoming the best and most desired brand in golf. To accomplish this, we’ll be focusing on continuing growth by working with the right partners in the right places.”
ECCO golf shoes are currently worn by many well known names in the sport including Fred Couples, Colin Montgomerie, Stuart Appleby, Aaron Baddeley, Thomas Bjorn, Thongchai Jaidee, John Bickerton, Steven Jeppesen, Juli Inkster, Carin Koch, Pat Hurst, Sophie Gustafson, Laura Davies, Meena Lee, Candie Kung, Linda Wessberg, and Wendy Ward.
