New footwear brand launched at SAG Awards
Auri Footwear, a new design and manufacturing house of footwear for men, was launched at the Screen Actors Guild (SAG) Awards on January 27 as one of the exclusive items in the SAG gift bag.
Created to “fill a niche in the marketplace” the new collection of men's footwear includes boots, sandals, sport fusion and dress categories which incorporate full grain leathers, performance anatomical foot beds and new multi-zoned linings utilising Outlast temperature regulation technology and Dri-Lex moisture wicking.
"The men's footwear industry is at a crossroads," said Ori Rosenbaum, president of Auri Footwear. "You have a bunch of older, established brands trying to stay relevant and some flashy upstarts making some inroads. But most of these style-stalkers are long on glitter but short on grit. Today's man is much savvier about what he puts on his feet. He wants contemporary style and quality craftsmanship with performance technologies, materials and designs. He doesn't want to have to settle for one side or the other. These shoes are amazing to look at and even more amazing to wear.”
