New sustainable shoe steps into the market
Said to be the world's largest specialty retailer of comfort footwear America’s The Walking Company has launched a new sustainable comfort footwear range, PlanetWalkers by Simple, as part of a month-long 'Sustainable Comfort' promotion, which aims to highlight the efforts of the comfort shoe industry to incorporate eco-friendly materials and production techniques.
The new collection features leather from certified BLC and ISO 14001 tanneries committed to continued improvement in all aspects of their business that affect the planet. PlanetWalkers' outsoles are moulded with a blend of 60% latex rubber and 40% recycled car tyre composite, while cork and recycled compression moulded EVA make up the midsole and ground recycled car tyre and Ortholite footbeds provide the insole with arch support.
"PlanetWalkers are for those who want to tread lightly on the planet without compromising comfort and style," said Angel Martinez, CEO of Deckers Outdoor Corp., which owns the Simple brand. "We have an excellent relationship with The Walking Company and are confident that their retail and online presence offers the best launch vehicle for this exciting new line of planet friendly comfort shoes."
"We are proud to bring the world's first sustainable comfort shoes to the market and to our customers," added Andrew Feshbach, CEO of The Walking Company.
"PlanetWalkers are first and foremost a collection that offers outstanding comfort and excellent style; the fact that they are eco-friendly demonstrates that quality production and environmental stewardship can walk hand-in-hand."
