APPICCAPS to step up international presence

11/01/2008

The Portuguese Association of Footwear, Components, Leather Goods and Similar Manufacturers (APICCAPS) has announced a new promotional campaign aimed at boosting the southern European country’s shoe sector abroad.

Launched in collaboration with Investment and Foreign Trade Agency (AICEP), this year will see €8 million of investment ploughed into promoting 140 Portuguese footwear companies, 21.4% more than was provided last year.