Jordan launches Air Jordan XX3
Nike division Jordan Brand has launched the 23rd version of its Air Jordan basketball shoe, the Air Jordan XX3, which celebrates 23 years of the brand which was inspired by Michael Jordan.
Michael Jordan and shoe designer collaborated with Nike’s vice-president of Innovation Design & Special Projects, Tinker Hatfield, to create the new handcrafted shoe, which is also, according to the company, “the first basketball shoe in Nike history to embrace the Nike Considered design ethos, where details in the development and design of the shoe seek to reduce waste and allow for the use of environmentally preferred materials wherever possible—all without compromising athletic performance”.
The latest shoe is lightweight, low-to-the ground, and breathable, and is said to maximise comfort. A newly-engineered, patent-pending, stitching machine also delivers intricate detailing in the upper portion of the shoe, while a low midsole profile allows players to be as close to the ground as possible and feel the court. “For twenty-two years, the Jordan Brand has set the standard for athletic luxury and the Air Jordan XX3 is no different,” explained Howard White, vice- president, Jordan Brand.
