Adidas signs first Indian brand ambassador
Reflecting the ever-growing importance of the Indian market, German sportswear and athletic footwear brand adidas has signed its first global multi-year partnership with an Indian athlete, tennis star Sania Mirza
Commenting on the new deal, Hartwin Feddersen, director of Marketing, adidas India said: “Sania Mirza is one of the most recognisable faces of global tennis and is a youth icon amongst young Asians across the world. This is a big moment for adidas and for Indian sports. Sania Mirza’s appeal goes well beyond tennis and the sporting world and it’s only natural for us to use her as a global brand ambassador for adidas. She is a perfect fit for our brand as she personifies the passion, energy and boldness that adidas stands for. We welcome her into the adidas family and look forward to a long association with her.”
