Sale of Nike’s Starter brand completed

19/12/2007

American consumer brand company Iconix Brand Group has completed its acquisition of Nike’s Starter brand for $60 million in cash.

The new owner is expecting 2008 royalty revenue of approximately $18 million from Starter and will add the company to its portfolio of brands which include Bongo, Badgely Mischka, London Fog, Mossimo, Ocean Pacific, and Danskin.