K-Swiss scores an ace
American footwear brand K-Swiss has scored a real ace in the tennis circuit, having signed an endorsement deal with German-born tennis player Tommy Haas.
Through the deal, Tommy Haas will not only appear in the spring 2008 advertising campaign for the brand he will also assist in the design of future performance collections. Commenting on the new agreement he said: "I remember seeing K-Swiss as a kid when I was starting my tennis career and am thrilled to be associated with a brand with such a strong heritage. I am obviously excited about the performance tennis styles but also eager to collaborate on off court opportunities as well."
Erik Vervloet, director of Sports Marketing added: "Tommy will be an invaluable asset in showcasing our current product offerings and developing future styles. We look forward to working closely with him and are proud to have him representing K-Swiss in the upcoming grand slams."
