Portugal must move away from 'low-cost'
13/12/2007
A new report into the state of the Portuguese footwear manufacturing industry (the third biggest in Europe) will make it clear that producers there need to move away from the low-cost segment and, in a small number of markets, push sales of its higher-end shoes.
The Portuguese association of footwear components, APICCAPS, commissioned economist Daniel Bessa to produce the report. In an advanced summary of his findings, Dr Bessa said this approach would help the Portuguese industry increase its market share in its most important export markets: France, Germany, the United Kingdom and Spain.
It will also help Portuguese manufacturers increase exports to newer markets such as Russia, the Middle East and China.
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