New Balance scores on the football pitch - footwearbiz: Leading site f

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New Balance scores on the football pitch

10/12/2007

American footwear and apparel company New Balance has signed a new three-year sponsorship deal with the All American Football league (AAFL) under which the brand will supply footwear, on-field apparel and products for the new league and its six teams.

The $1.43 million agreement will also include exclusive rights to produce, promote and sell all AAFL licensed on-field apparel, signage and advertising.

"We are committed to quality and development, and our partnership with the AAFL is an ideal next step for our team sports division," said Neil Brooks, New Balance Team Sports specialist.

The AAFL will play ten games, beginning in April 2008 and has been introduced to fill the gap l between the NFL and college seasons.


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