Stride Rite secures new licence

06/12/2007

The Stride Rite Children's Group has signed an exclusive multi-year global licensing agreement with the Camuto Group to design, develop, manufacture and distribute a line of footwear for the “tween” market for the Jessica Simpson Brand.

Set to launch at retail in 2008, the collection will include both current Jessica Simpson women's shoes in youth sizes and new youth-specific styles.

Pam Salkovitz, president of Stride Rite Children's Group, said, "We look forward to taking the brand into the girls' market as part of a key strategy to expand beyond our core target and are thrilled to add the Jessica Simpson brand to our expanding portfolio."