Industry to step outside traditional ideas at WSA
The Materials at WSA Expo and Conference hopes to expand manufacturers and retailers ideas on footwear materials through the addition of a new workshop: ‘Utilizing Innovation from all Markets to Inspire New Materials and Designs’.
The workshop, which will take place during the conference in Las Vegas on February 19-21, will examine how to exploit innovative materials from industries outside the traditional footwear remit, looking at how these new materials could be used to create original products that deliver real differentiation, better performance and even a stronger brand image.
The event will be led by industry consultant Spencer White, who has worked in the design and technology side of the footwear industry for over 22 years with names such as Reebok International Ltd.
Other workshops at the conference will include ‘Demystifying what Green Really Means’, ‘Material Innovation from Fashion, Technology & Performance’, and ‘Understanding Chinese Culture & How it Helps you Successfully do Business in China’.
