Jordan brand launches the Melo M4

20/11/2007

Jordan Brand, a division of Nike, has launched a new basketball shoe inspired by team Jordan athlete Carmelo Anthony, the Jordan Melo M4. Designed to improve the star’s speed and agility, it is also said to possess improved technology, reduced weight, increased ankle support and a new compression sock which acts as another layer of support for the long basketball season.

"We knew that the Jordan Melo M4 had to take Carmelo to the next level both on and off the court," said D'Wayne Edwards, Footwear design director.