Alicante seminar to examine competition
02/11/2007
The Alicante chamber of commerce is organising a seminar on November 5 and 6 in conjunction with the Spanish Footwear Industry Federation (FICE).
The event will attempt to examine the levels of competition the Spanish industry faces along the footwear value chain in areas such as supply, logistics, production, sales and customer service.
It will attempt to help delegates identify their fiercest competitors in each of these activities, while encouraging them to think about the best ways for them to reach new customer groups. FICE has encouraged local footwear companies to attend, promising them an X-ray view of their "most dangerous" competitors.