Dow launches new range at K 2007
Newly formed Dow Footwear Solutions made its debut at the K 2007 fair following its launch by The Dow Chemical Company as a specialist business unit.
“The entire Dow offering, including our best-in-class material science capabilities, is now able to be applied to develop solutions that meet the future needs of footwear designers, brand owners, manufacturers and marketers,” said Tony Frencham, general manager of Dow Footwear Solutions.
Mr Frencham said the three key dynamics the group is focusing on are: “the appeal of modern footwear, driven by leading-edge fashion; the comfort for the wearer, particularly in the area of sporting and outdoor footwear; and the constant challenge of cost management.”
He cited Timberland’s selection of its Voralast R polyurethane soling system for its Mion spring 2008 line of outdoor footwear as an example of this.
The new group is forming two technology development platforms for its brand owner partners: a family of polyurethane and thermoplastic systems; and a series of non-system products including Pellethane TPU and Engage POE.
