First adidas NBA concept in Europe opened
NBA commissioner David Stern, president and CEO of the adidas brand, Erich Stamminger, and members of the Minnesota Timberwolves recently inaugurated the first European adidas NBA concept store in Istanbul.
The opening coincided with NBA Europe Live, which recently took place in the capital.
The store covers three floors with over 900m² of space and products on sale will include the most recent range of adidas NBA products including NBA jerseys, warm-ups and other apparel. A broad range of Sport Performance and adidas Originals footwear, apparel and accessories will also be offered.
The store features four areas designed to give consumers an idea of the various stages a player goes through when preparing for a game. The consumer enters through the Player’s Entrance into the Court Zone. Consumers can also visit the Training Zone and Transition Zone, themed areas featuring related goods. The layout aims to replicate all the aspects of an NBA player’s game, from warm-up to cool-down.
